Local Media & Messaging Training

Online interactive training to learn how to contact the local press, create a media list and write a press release. A step by step tutorial is available here.

You can also access the slides used in the training here.

By the end of this training, you will have:

• a clear “message”
• the basics of a press release
• a local media list
• a timing strategy

You will know:

• how to prepare quotes
• how to brief Rebels who will be a contact for the press
• to prepare immediate post-action images to send to the press
• how to brief non M&M rebels to support the work you have done!