Rebooting a Local Group

Case Study (on-going) on how to reboot a 'sleeping' group with an email list.

XR Rugby current situation

Social media accounts > Facebook page 528 people follow, Facebook private group-no response on applying to join), Instagram 626- no response from inbox.

Contact email > Unresponsive. So updated the map with the Midlands gardener email for now.

Action Network > Email list of 83. Last email sent Dec 2020. No response yet from trying to contact the three admins listed for the group - so reverted them to 'organisers'.

Plan so far

Create a form on the XR Rugby list to advertise a 'reboot' meeting. Used a bright graphic, a page wrapper and a custom question and remember to add the GDPR question. (Contact data team reception for help on this.

Created a ladder triggered by people subscribing to the list with two options

1. For anyone subscribing to the email list via this form above (e.g. if the form advertised on social media) then nothing extra happens.
2. If people join the list via the map they get an email which says welcome to XR Rugby and directs them to filling in the form.

Created an Email

Dear Rugby Rebels, Some new local rebels are keen to get XR Rugby up and running again and would love the support of all of you to get the ball rolling! If you're interested in joining us for a meeting, please respond to this one question poll...

(Button to poll)

We hope to relaunch very soon, so if you're an existing rebel and we haven't managed to locate you yet, please do reply to this email so we can get to know you.

Sent this email got 34 people opening, 9 clicking on link and 7 responses (so far)

Adding extra subscribers from UK list Anyone with access to the email list at UK level can do a search for any subscribers with postcodes close to Rugby - decided this would be...... and using regular expression to search for these.

Target a report using postcodes CV21,CV22

And Exclude any already subscribed to XR Rugby

Then also did

From this report result of 37 activists added a tag Sub_UKlist_to_Rugby and subscribed them to XR Rugby

Repeated with CV23 postcode and excluded any already joined to XR Rugby or XR Coventry. Ditto with tag and subscribe. Gained another 17.

So all these new addtions got the email triggered in the ladder.

Awaiting results of any additional interest from the new subscription.... to be continued

RESULTS so far

Got 16 responces from a mixture of the original email and from when added extra subsribers from the UK list.