5. Why doing outreach to get sign ups to the XR Action Network mailing list helps fundraising

XR uses its Action Network emailing lists to send information to people who have previously “signed up.”
We also send emails asking for donations and this is a hugely successful way of generating funding.
In the run up to The Big One people responded to these Action Network emails by generously added £400,000 to our Chuffed fundraiser. The more people there are on our Action Network mailing list, the more successful our future fundraising will be. When local groups do Outreach and add people to their local group Action Network email list those people are automatically added to the Regional/National and UK email lists for XR. So, it is important for fundraising that local groups are using Action Network (rather than their own systems like Mailchimp) and that they continue to build their lists over time.

Link to outreach materials and training on Rebel Toolkit Link to Action Network information, training and support Video showing outreach followed by a fundraising ask