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Local Media & Messaging Training

Online interactive training to learn how to contact the local press, create a media list and write a press release. This training will soon be recorded. In the meantime, you can access the slides here.

By the end of this training, you will have:

  • a clear “message”
  • the basics of a press release
  • a local media list
  • a timing strategy

You will know:

  • how to prepare quotes
  • how to brief Rebels who will be a contact for the press
  • to prepare immediate post-action images to send to the press
  • how to brief non M&M rebels to support the work you have done!